Recycled Florida Postcard
5x7 Recycled postcard
Modern photochrom-style postcards first appeared in 1939 when the Union Oil Company began to carry them in their western service stations. Production of the postcards slowed during World War II because of supply shortages, but after the war, they dominated the postcard market. The photochrom postcards are in color, and their images closely resemble photographs. Photochrom postcards are the ones most familiar to us today. In the 1990s the advent of e-cards and email started the decline of the postcard’s popularity. Today postcards are typically purchased as souvenirs, rather than a quick way to communicate.